Google ads case study

Accounting Firm 

How we helped a trusted Sydney-based accounting firm consistently attract high-quality leads looking for expert financial and tax support.

Category
Accounting Firm
Objective
lead generation
campaign
Google Ads
About the campaign

The Background

CountsEdge is a Sydney-based accounting and advisory firm supporting small to medium-sized businesses since 2011.

With a strong reputation for personalised service and expert financial advice, their team—led by Chartered Accountant Joe Youssef—wanted to generate a steady flow of qualified leads through Google Ads.

They approached NIB Digital to reach business owners in Sydney looking for reliable support with taxation, accounting, and business structuring.

What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Linkedin Advertising

  • high-value audience development
  • bidding & audience optimisaiton
  • multi-stage campaign development
Over the last 30 days

The Results

Cost
per lead
A$130
Return on INvestment
10.08x
# of qualified lead
14

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