Google ads case study

Financial Advisor 

How we partnered with a well-known financial advisor that has successfully helped 200+ individuals achieve their financial goals.

Category
Financial advisor
Objective
lead generation
campaign
Google Ads
About the campaign

The Background

We partnered with a well-known financial advisor based in Sydney, recognised for assisting over 200 individuals in reaching their financial objectives.

The team approached NIB Digital with the main objective of creating a consistent flow of high-quality leads through Google advertising.

The targeted audience for these leads comprised individuals across Australia interested in financial advisory services.

What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Google Advertising

  • high-value audience development
  • bidding & audience optimisaiton
  • multi-stage campaign development
Over the last 90 days

The Results

lead generation for financial advisors
Cost
per lead
A$154
Return on investment
5.1x
# of qualified leads
52

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