Facebook ads case study

Home Renovation

How we partnered with a family-owned construction business in regional NSW that has over a decade of experience in renovations and extensions.

Category
Home Renovations
Objective
Lead generation
campaign
Facebook Ads
About the campaign

The Background

We partnered with a family-owned construction business in regional NSW that has over a decade of experience in renovations and extensions.

The team came to NIB Digital with the primary goal of generating quality sales qualified leads via direct response Facebook & Instagram advertising.

These leads were to be regional NSW homeowners who were interested in receiving a quote to renovate their home.

What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Google Advertising

  • high-value audience development
  • creative and audience optimisation
  • multi-stage campaign development
Over the last 90 days

The Results

Regional NSW construction company social media advertising
Cost
per lead
A$85.38
Return on investment
8.1x
# of qualified leads
25

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