Google ads case study

Insurance Broker 

How we partnered with a fast growing insurance broker in Brisbane, which has successfully helped 100s of businesses secure their insurance.

Category
Insurance broker
Objective
lead generation
campaign
Google Ads
About the campaign

The Background

We partnered with a fast growing insurance broker in Brisbane, renowned for helping 100s of businesses secure their insurance needs efficiently

The team approached NIB Digital with the main objective of creating a consistent flow of high-quality leads through Google advertising.

The target audience for these leads were businesses in the Brisbane area seeking a quote to add insurance coverage to their operations.

What did we do

The Approach

Compelling

Ad copy

  • audience specific ad copy
  • Direct response copywriting
  • Ad copy a/b testing

Campaign Specific

Landing Page

  • campaign specific LP devolpment
  • End-to-end funnel build out
  • conversion rate optimisation

Advanced

Google Advertising

  • high-value audience development
  • bidding & audience optimisaiton
  • multi-stage campaign development
Over the last 90 days

The Results

Cost
per lead
A$61.1
Return on investment
3.35x
# of qualified leads
95

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